Oshyn Launches MCP Server, Integrating AI Assistants with DXP Strategy Tools
A major development in the digital experience landscape has been announced by Oshyn: a Model Context Protocol (MCP) server that brings no-cost Digital Experience Platform (DXP) strategy tools directly to popular AI assistants. This integration enables marketers, digital leaders, and developers to access Oshyn’s 25 years of implementation expertise within their daily-used AI environments.
CYPRESS, Calif., July 7, 2026 - The MCP server is a significant release for Oshyn, allowing users to query its extensive strategic resources using plain-language conversational prompts. This means that digital leaders can evaluate sites, estimate budgets, and plan platform migrations entirely through natural conversation with AI assistants like Claude, ChatGPT, and Cursor.
The integration of Oshyn’s tools into a single MCP server is made possible by the Model Context Protocol, an open standard enabling AI models to securely connect to external tools and live data. With this new release, AI assistants can actively execute tasks and retrieve real-time insights rather than relying on static, generalized training data.
Oshyn has also integrated its proprietary Discoverability Assessment into the MCP server. This tool was previously reserved exclusively for prospective clients working directly with Oshyn’s advisory team but is now available to anyone through public self-service access. The assessment evaluates a brand from an AI’s perspective, helping companies understand how their messaging is interpreted by discovery engines and how they compare to industry rivals.
The Discoverability Assessment can be triggered by an AI assistant using conversational prompts like ‘Run a discoverability assessment for acme.com.’ This tool provides valuable insights into the effectiveness of a company’s digital presence. Other capabilities now accessible via AI prompt include Site Reliability Reports, DXP MatchMaker, Budget Estimator, and Knowledge & Data Retrieval.
Site Reliability Reports instantly scan a website for performance, discoverability, accessibility, and security issues using conversational prompts like ‘Analyze my website, acme.com, and email the report to me at [email protected].’ The DXP MatchMaker guides users through a questionnaire to narrow down a shortlist of appropriate digital experience platforms tailored to specific organizational needs. Budget Estimator generates realistic budget requirements for upcoming implementations or migrations using conversational prompts like ‘Estimate the budget for a Sitecore-to-headless migration with 300 pages.’
Knowledge & Data Retrieval allows access to Oshyn’s deep library of DXP content and proprietary industry metrics, such as Digital Trust Index scores. Users can retrieve this information using conversational prompts like ‘Show me Digital Trust Index scores for the financial services sector since January 2026.’ The MCP server has been extensively tested and works natively with major AI assistants and IDEs.
For detailed installation instructions, users should visit Oshyn’s website at www.oshyn.com/blog/oshyn-mcp-server. This release marks a significant milestone in the integration of AI tools for business, providing digital leaders with unprecedented access to DXP strategy tools through their daily-used AI environments. By leveraging this technology, companies can streamline their digital experience planning and execution processes.
Oshyn is a digital technology agency that specializes in helping marketing teams and their agencies build and maintain high-performance websites using market-leading platforms such as Adobe Experience Manager, Sitecore, Contentstack, and Optimizely. With 25 years of implementation expertise, Oshyn has earned a reputation for excellence while working with top-tier organizations across various industries.
Contact Patrick Wirz, VP of Marketing at [email protected] or 213-483-1770 for more information.