Gong Partners with Microsoft to Automate Workflows and Boost Revenue

Gong, the leading revenue AI company, has announced a significant partnership with Microsoft that aims to simplify and expand how enterprises buy, deploy, and generate value from revenue AI. The collaboration marks a major milestone in Gong’s efforts to bring revenue AI directly into go-to-market (GTM) workflows.

The partnership enables revenue teams to seamlessly connect revenue data and existing systems, helping them move faster, automate go-to-market workflows, and drive more predictable revenue outcomes. This is made possible by the integration of Gong’s Revenue Graph – a continuously updated, queryable context layer built on real customer interactions – into Microsoft tools that revenue teams use every day.

Gong’s alignment with Azure gives joint customers additional confidence that their revenue AI platform is running on the same enterprise-grade cloud infrastructure that powers their broader business. This makes it significantly simpler to deploy revenue AI and help customers win by automating workflows, bringing context into revenue workflows, and automatically enriching systems with rich customer interaction data.

The integration of Gong’s Revenue Graph with Microsoft tools such as Copilot, Teams, Outlook, Dynamics 365, and Microsoft Copilot Studio enables teams to connect insights to ongoing revenue workflows. This is achieved through the use of Model Context Protocol (MCP), which allows teams to access Gong’s revenue AI and agents directly within these applications.

Gong automatically captures and structures customer interactions – including calls, emails, and meetings – and syncs that data into Dynamics 365 and across Microsoft applications. These interactions are logged and enriched with AI-generated summaries, key topics, and next steps, giving teams a complete and up-to-date view of each deal without manual data entry.

The partnership also enables the use of MCP to unlock AI workflows via Copilot. This allows teams to access Gong’s revenue AI and agents directly within Copilot, providing contextualized answers, summaries, and recommended next steps based on real customer data – helping teams take coordinated action across systems.

Gong is now available in Microsoft Marketplace, making it easier for organizations to bring revenue AI directly into their workflows. The company’s alignment with Azure gives joint customers additional confidence that their revenue AI platform is running on the same enterprise-grade cloud infrastructure that powers their broader business.

The partnership marks a significant step forward in Gong’s efforts to simplify and expand how enterprises buy, deploy, and generate value from revenue AI. By partnering with Microsoft, Gong can deliver the scale, security, and performance that enterprises expect while embedding revenue AI directly into the environments they already trust.

Gong is available on Microsoft Marketplace today, and MCP support is now live. The company’s Revenue Graph – a continuously updated, queryable context layer built on real customer interactions – provides teams with a single, trusted system for observing, guiding, and acting alongside the world’s most successful revenue teams.