Meta's AI Generator Sparks Privacy Concerns Over Public Instagram Photos

Muse Image, Meta’s artificial intelligence image generator, has a new feature that’s raising eyebrows. It lets anyone take public Instagram photos and use them in AI-generated images without asking the owner first.

The tool is part of Meta’s AI chatbot, which can understand detailed prompts and even edit generated images using sketches or annotations. This means any public photo on Instagram could be used to create derivative works based on someone else’s image – with no permission needed.

Meta says users under 18 or on private accounts won’t be affected by this feature. But critics are sounding off about the lack of consent required for using public photos in AI generators.

Some people have called it ‘a privacy landmine waiting to detonate.’ They’re highlighting the risks of allowing AI to use publicly available images without permission. It’s a concerning development, especially given how easily accessible these tools are becoming.

For those who want to opt out, there are some steps they can take. The easiest option is to switch their account from public to private – this will exclude it from being used in Muse Image. Alternatively, users can follow the instructions below to prevent others from using their public photos in AI generators.

To do that, go into Instagram settings and activity (the three little bars on the top right of your profile). Scroll down to ‘sharing and reuse’ – there should be a section labeled ‘Allow people to create with and reuse your content.’ This includes two separate toggles for posts and reels. Toggle off both options to prevent others from using your public photos in AI generators.

Meta hasn’t provided any information on how users can opt out of this feature beyond putting their account private or following these steps. That’s left many feeling uneasy about the lack of transparency around user consent – and what it means for their online security.